The Power of Bad: And How to Overcome It

Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake? The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. John Tierney and Roy F. Baumeister Penguin (31 Dec. 2019) Buy 'The Power of Bad: And How to Overcome It' on Amazon.

“Penny’s compelling approach to leadership is steeped in her wealth of experience, knowledge and wisdom – she is an insightful and empowering mentor whose guidance has had a hugely positive effect on my approach to matters of presence, impact, self-awareness and authenticity.”
Emma James COO Kamwell
“Penny for me is a stand out role model of women in leadership. She fought for my career, believed in me and showed firsthand what being a powerful woman in business can look like. For this especially I am eternally grateful.”
Celine Floyd, Director of Leadership Assessment Capp & Co Ltd
“Penny was a catalyst for significant change, redefining the strategy and structure, developing the senior team to achieve their best through her coaching style and driving a more commercial approach. I am proud to have had the opportunity to work with such an inspirational, innovative and insightful leader.”
Gaynor Lewis. Head of Commercial Development. ILM
“Penny is without hesitation one of the best CEOs I have worked with. …She is results focussed driven and challenging combined with an engaging style, an incredible sense of warmth and a clear passion for business.”
Sara Barrie – Sara Barrie & Associates
“Penny is one of the most accomplished professionals I have had the privilege of working for and with…She has a real focus on results but creates an environment/culture that allows people to be their best”
Stephen Randall Partner Melior HR
“Superb at managing stakeholders, calm in a crisis and always with her sense of humour close to the surface, Penny is one of the best CEOs I’ve ever worked with and I’d have no hesitation in recommending anyone take the opportunity to work with her if they get the chance”
Kerry Simmons Marketing Director LHH
“Penny was my boss and inspiration for over three years…With Penny you want to work hard and be your best. And work hard we did, but we also had a great deal of fun and satisfaction in making a difference at ILM under Penny’s leadership”
Helen Oldfield, Sales and Marketing Director, MRS
“She has a strong focus on customer experience and cutting through ‘stuff’ to deliver results. I can’t think of anyone better placed to provide first class advice on business and personal growth”
Hilary Hall, Chief Executive, National Hairdressers Federation
“Penny is without doubt one of the most impressive senior professionals working in the people space. Her presence, intellect and stature dictate that Penny is a leading light in her field, bringing both a commercial and deeply wise approach to business. She has other rare qualities for a senior executive, genuine charm, authenticity and humility. It is always a happy experience when one gets the chance to work with Penny and a fabulous opportunity to learn.”
John Renz, Director at Executive Action
“Penny was (and remains to this day) an inspiration to me and so many others. Working with her is a highlight of my career, and one that I sincerely hope happens again!”
Rob Sayers-Brown, Customer Relationship Manager at Eliesha Training Ltd
“Penny is simply outstanding in the capacity of coach and mentor. She has a warm personality which coupled with her sharp business acumen, professionalism and generosity in the way she invests in others professional growth is something which I have rarely seen in leaders who have held positions such as Penny has.”
Caroline Mellor, Global HR Director, Transformation and Effectiveness at Dentsu Aegis Network